Promotional products are excellent marketing tools for businesses. However, many times the freebies given to your target audience fail the test of time. Many times these promotional gifts are thrown away after a few months or a year. Such mistakes only contribute to the enormous waste humans produce.
As consumers are becoming more environmentally and socially conscious, there is an increasing trend in presenting reusable promotional items to your audience. Here are a few reasons why you should do the same.
They bring in Long-Term Brand Awareness
Customizing promotional products and distributing them to your audience costs lots of money. If you are investing in promotional products, you would expect a higher ROI. Giving out reusable promotional items like water bottles, cotton tote bags, reusable coffee cups ensures your brand’s logo is seen by many people over a long period.
Reusable items also serve as a constant reminder of your brand to people who are using them. A well-made reusable item will last for many years and the customers will connect the long life of the product with the reliability of your brand. Hence, you need to consider giving out reusable promotional items that will stand the test of time and give you the benefit of long-term brand awareness.
They present your brand in a good way.
According to a recent survey, 70% of consumers want to know whether the brand they are supporting is socially responsible. Also, 46% of consumers pay attention to a company’s social responsibility efforts when buying a product or service. Consumers prefer brands that share their values.
By giving reusable promotional products your consumers can see your efforts to reduce waste. It also shows your company cares for the environment that sends a good message to your target audience. According to a Forbes survey, 92% of consumers have a favourable image of which show concern towards environmental issues. Thus selecting reusable promotional products not only creates brand awareness but also builds a positive image of your brand.
Useful to customers
Reusable promotional products like water bottles, tote bags, pens, ceramic mugs are used by customers every day. When you give reusable products, customers can use them every day and continue to do so for long periods. If the promotional product is not reusable, it will end up in a dustbin after a few days and the customer has to get a new one as a replacement.
Waste management is a big issue for all countries. One of the advantages of gifting reusable products is you are contributing to sustainable features and also reducing energy expenditure in recycling. Most one-time use products end up in landfills where they disintegrate and pollute the soil and underground water. When you give reusable products, it automatically reduces waste which is good for the environment.
Gifting Eco-Friendly Products
Besides gifting reusable products, your company should aim for distributing eco-friendly products. These products are an ethical choice for companies for many reasons. One of the reasons is it shows ethical conscience that reflects good business practices and values followed by your organization.
There are several advantages of gifting eco-friendly promotional products like
- They are made of recycled materials
- At the end of product life, the material can be recycled to make new products
- they are made of natural or renewable materials
To sum up, these are a few reasons to choose reusable and eco-friendly products as promotional items.