Recently you must have witnessed significant growth in the number of ad-blocking users. While it resulted in severe revenue losses for many publishers and site owners, more people are using ad blockers to block ads because they believe advertisements slow down their browsing experience and waste their data plans.
Ad Blocking is a big issue for the online publishing industry, but it can be solved. Here are eight effective strategies that you can use for ad revenue optimization.
- Offer An Ad-Free Experience
One way to deal with ad blockers is to offer an ad-free experience on your website. Many publishers have used the strategy, including The Washington Post and Forbes. When users visit their websites, they see a banner suggesting that they can subscribe to get an ad-free experience.
The good thing about this approach is that it allows publishers to monetize their website and ad blockers to get the content they want.
- Use A Paywall
Another way to deal with ad blockers is to use a paywall. Many newspapers have used this strategy, including The New York Times and The Wall Street Journal. When users try to access the articles on these publications, they see a prompt suggesting that they can subscribe to read the full article.
- Place Ads in Strategic Places
You can make the ads less intrusive and more appealing to your users. That is why many publishers place ads inside their content instead of on the sidebars or pop-ups. They also create content that advertisers sponsor.
- Use Ad Retargeting
Ad retargeting is among the most popular strategies for dealing with ad blockers used by site owners and advertisers. If you have a website that uses this strategy for ad revenue optimization, ad blockers cannot block the ads because they will be shown to your visitors only after they visit your site.
- Use Native Ads
Native ads (also called sponsored content) are among the most modern methods for increasing ad revenue for publishers like The Huffington Post. These ads look like regular content, but they are ads.
- Increase The Number of Ad Units
To increase your ad revenue, you need to increase your website’s number of ad units. It will help you to sell more ads and make more money. It can be done by working with more advertisers or increasing the number of pages on your site that feature ads. To maximize revenue, you may want to ensure you do not overcrowd your pages with ads but instead strategically place them where they can be most effective.
- Use Programmatic Advertising
Programmatic advertising is a type of automated online advertising. The strategy allows you to display ads on your website without selling or managing them manually.
- Use Ad Networks
If you need to increase the number of ad units on your website, but AdSense is not enough, you can also use other ad networks. For example, the Amazon Associates program allows publishers to earn advertising fees from their websites by placing ads from Amazon.com.
- Establish Baseline Performance Metrics
According to statistics, 76 percent of marketers fail to use behavioral data for online ad targeting. It is essential to first establish a baseline for your site’s ad revenue performance so that you can track improvements over time. You can use several metrics, such as page views, unique visitors, and ad impressions. Once you understand your site’s current performance, you can begin to implement strategies to improve revenue.
In conclusion, ad blocking is a severe issue for the online publishing industry. Many publishers have been struggling with this problem for several years, but effective strategies can be used to optimize your ad revenue and get rid of ad blockers.