Did you realize that switching companies could get you a substantial pay rise?
In fact, a third of Americans say they’ve received a 30% pay rise when moving to a different employer. A significant factor in these pay rises is having a good corporate identity.
What is corporate identity? Basically, the way you are seen by others in the corporate world and your reputation. Someone with an excellent corporate identity would be known by everyone in the room.
However, everyone wants to come across well at work, and these people are your competition. If you’re going to outshine the rest, it’s time to start working on increasing your corporate identity now.
Read on to learn how.
1. Be Competent
A salesperson has to be competent; strangely, it’s a skill that many people in the workplace lack. Make sure you know what you’re talking about, understand your industry, and share valuable insights.
If you don’t know enough about a subject to have competent input, learn about it! Most importantly, if you say you’ll complete a task, deliver it on time and to a high standard.
Proving competence will go a long way in corporate identity development.
2. Networking Is Vital
If you’re already working corporately, you’ll probably already be sick of “networking.” Unfortunately, it’s vital if you want to improve your reputation and corporate identity.
Wherever you go, get your name out there and meet new people in your field. Reusable name badges are a godsend for networking; it eliminates awkward moments and helps you elevate your conversations into new opportunities.
3. Look and Dress the Part
Unless you’re working from home (hello, shirt and tracksuit bottoms for zoom meetings), you need to look and dress for the role you want.
Assess how the people one level above you in seniority present themselves then mirror it.
If you look and dress like you deserve to be there, your reputation will improve, and opportunities will flood your way.
4. Achieve Measurable Results
Finally, make sure you actually achieve what you say you will. Each time you succeed at something, note it down.
When you’re asked about achievements or why you deserve more money, you’ll have a list ready to prove precisely why your request is legitimate.
Make sure you understand the business branding, message, and targets. Then, do your utmost best to withhold and accelerate this.
Before long, you’ll be known as “the person to go to” when everyone else has hit a dead end.
Start Building Your Corporate Identity Today
Now you know how to build corporate identity, it’s time to get started.
Remember, there’s never a day off when you’re trying to build corporate identity. By that, we don’t mean you need to work seven days a week; instead, you need to keep your digital footprint clean and limit your over-sharing at work about your about weekend antics.
Did you find this article helpful? If so, check out our other posts for more helpful work-related advice.