Running a plumbing business can be challenging as you may not always have a large pool of regular customers like other businesses. It is absolutely essential therefore, that your marketing practices are strategic, targeted and effective in order for your business to operate and grow.
Successful plumbing businesses will have a marketing plan that works hard to target customers all year round. There may be many customers out there requiring your plumbing services, but your competitors will be ready and waiting to service them too – so how do you market yourself to stand out from the crowd to win the business? Read on to find out more.
Marketing strategies for your plumbing business
Every marketer will agree that good marketing strategies are the key to connecting to your clients and growing your business. So your plumbing business can also benefit from these strategies. Here are a few strategies you can adopt for your business:
- Invest in business management software
Stiff competition has led to more plumbing businesses connecting to their customers and providing enhanced services through the use of plumbing software. Providers such as Jobber offer dedicated plumbing business software that can help businesses to dispatch estimates faster and keep track of all their operations in one place.
Plumbing software can help manage time and logistics if you’re growing and have many employees out in the field. You can get daily reports and make schedules according to available resources. Communication between clients, employees, and the head office is improved, and tasks are completed faster by eliminating hurdles. The software places you ahead of the competition as you’ll have more satisfied customers who will refer others.
- Submit to local directories
Most people will consider plumbing as a local business; hence, they’ll look for companies around their city, county, state, or territory when looking for services. Therefore, you should target a local market instead of a broader market if you want to grow. Once you’ve developed, you can then broaden your target market.
Customers will look at the local business listings to get different services; hence, submitting to a local directory is vital. Customers will find you quickly, and it’ll also improve their trust in your business. As a result of changing consumer behavior where customers use the internet to search for almost everything, you should consider listing to a well reputed online directory to get noticed quickly.
- Start a website
A functional website is an excellent way to reach out to prospects and generate leads for your plumbing business. The website will give your business an online presence where clients can see the services you offer and interact with your sales team. However, a website needs to be optimized to increase its ranking and make it easy for people to find.
The website needs to be responsive to mobile phones as about 64% of people on search engines looking for services use mobile phones. More importantly, your website should be easy to navigate so that users can easily move between pages to check on services and book appointments. Finally, it should be fast because you’re likely to lose a customer if your website doesn’t load in under three seconds.
- Tap into social media
Social media usage has increased significantly in recent years, and businesses benefit from it by connecting to the users and turning them into buyers. About 65% of marketers have increased their social media marketing budget as of 2019, and about 73% of them have reported that social media is has been effective in their marketing campaigns.
Plumbing services can significantly benefit from social media as it’s an excellent place to build a relationship with your clients and get to know them better. They can ask questions through your social media pages, and you can offer your services. Social media will also help build your brand awareness and customer loyalty, thus helping you to grow your plumbing business.
- Pay-per-click Advertising
Pay-per-click advertising is another way to increase your online presence by bidding on keywords. When people look for plumbing services online, your website will appear on the search page as an advert. While people may have mixed feelings about adverts appearing on the search page, they may click if they’re looking for quick services. It’s also vital for websites that are starting and want to grow in online authority.
Because you’re charged only when a client clicks on your link, it makes it an excellent marketing strategy as it has a very good return on investment.
A good plumbing business needs to find ways to thrive amidst challenges that it may face, such as knowing who their customers are, and positioning themselves in front of them when their services are required. Having a good marketing strategy will help your plumbing business reach clients and pitch your services to them at the time they need it most, winning you the business. The presence of digital marketing has made it easier for businesses to achieve this, which your plumbing business can do too.