If you haven’t been taking advantage of Instagram to boost your brand, now is the perfect time to cash in on the social media platform’s current growth trend.
Instagram is still experiencing massive growth in the highly competitive world of new social media applications. With a projected 112 million active users in the United States alone, it may be time to consider how you’re using the platform to better position your brand.
Ahead are seven business Instagram tips to help improve your brand now.
1. Update and Optimize Your Bio
Your Instagram bio may be the most valuable piece of online real estate your brand has. It will bring visitors and followers to your promotions and acts as your CTA (Call To Action), and it only takes a few words. Don’t forget a branded hashtag to let people share and tag – along with a brand slogan or description with a link to your main website.
2. Do Not Ignore Instagram Stories
Instagram stories are THE priority for Instagram. They are the number one rated, most popular type of content on the social media platform. A sort of Snapchat evolution where users seek out time-sensitive, here now, gone the next minute type of content. They should be a part of your Instagram content strategy.
3. Learn To Produce Video Content
Instagram stories are still the king of content on the platform itself, but videos are not far behind. (And that goes for all content created beyond social media platforms.) Search engine algorithms are being updated to give more relevance to videos in search databases. Video creation and editing apps like Boomerang from Instagram will help you get up and running in no time!
4. Less Is More When You Use Hashtags
The two main functions of a hashtag are making your post searchable throughout search engines and encouraging your followers to share that hashtag. Don’t give your audience a million hashtags to choose from when you’re trying to direct engagement for a single post.
5. Get Your Fans To Produce Content for You
Feel like you need to take a break from producing Instagram content?
Let some of your followers do the heavy lifting for you! Engage with your followers and send out a simple brand hashtag offering a promotion or giveaway for your brand’s best user-generated content. Watch the content flood in and regram the best pieces of content to promote your Insta-brand further.
6. Create a Content Calendar for Your Instagram
A content calendar is one of the essential Instagram for business tips that will help you stay organized and consistent with your marketing efforts. Create a calendar and organize every Instagram post, story, or other pieces of content.
7. Do Not Promote on Instagram Only
You might not have been expecting this one for business tips on Instagram, but it’s here. Not everyone out there is using Instagram, but they may still be very interested in your brand. Not to mention the ability to promote your Instagram page across other social media platforms, reaching potential followers who use Instagram and other social media platforms.
When It Comes To Business Instagram Tips, Be Your Best Self
We know that these business Instagram tips will help improve your Instagram page’s performance for your brand. It will always be a continuous series of trial, error, and experimentation when outpacing the Instagram Algorithm.
However, if there is one key takeaway from this article that you should leave with, it is merely to keep being you. Anything you can do beyond comments to show the real you, the real brand you promote will always provide an Insta-boost to the content you produce.
Don’t rain down on your followers with products and promotions. Lighten up and share a story, get your followers more directly involved with your brand, and watch your influence grow.