Even with the rise of digital marketing, outdoor marketing still has its place. Companies still spend billions of dollars on various forms of outdoor media because — it works!
Getting more visibility for your brand is a must, and it’s becoming more difficult as the competition rises, and there are different ways to market. We are here to help you understand the options for your outdoor marketing strategy.
Continue reading this article to learn outdoor advertising ideas so that you can boost your brand’s visibility.
Does Outdoor Marketing Work?
With the popularity of digital marketing on the rise, you might be wondering if outdoor marketing is worth your time and effort.
Yes, it still works, and it is worth your time and effort. You can’t help but see outdoor marketing efforts, unlike having the ability to block pop-ups and banner ads.
Now let’s look at the types of advertising available.
Billboards are one of the most well-known types of outdoor marketing and for good reason. A well-placed billboard can get your ad in front of thousands of people in a given month.
If you compare billboards to digital marketing, it’s like a giant full-screen pop-up. While billboards used to only be used to build brands, advertisers are getting more creative and using billboards to get different messages across to the viewers.
When you’re considering billboard advertising, you can do some pretty cool things now with the developments in technology. You can have still, moving, or even digital billboards that grab people’s attention and get results.
2. Step and Repeat Banners
If you’re at a tradeshow or other event, step and repeat banners are a fun and effective means of promoting your brand. With step and repeat banners, you can market multiple brands if necessary.
Having a banner stand near your booth, at the entrance to your event, and anywhere else it makes sense can help you get more attention for your brand. People like to take photos in front of these banners, and that can get you a lot of attention on social media.
3. Street Furniture
There are lots of different types of street furniture you can use to get the word out about your business. You’ve probably seen advertising on benches, parking garages, and other in-your-face places.
When you advertise on street furniture, your audience usually has time to check out the ad thoroughly. They might be waiting at the bench or bus shelter, so they will have plenty of time to look at your message.
When advertising with street furniture, your creativity will make or break your campaign. Simply having an ad that states information about your business isn’t likely to get the results you want.
4. Augmented Reality
Augmented reality is becoming a popular way to bring marketing to life. There are plenty of ways to get attention through augmented reality, and you can drive points home with this technology.
When you use augmented reality, you’ll be able to create more emotional reactions in the viewer. People are visual creatures, and when you can show them how your product or service is going to help them through visual aids, it helps your offer convert.
5. Object Displays
Object displays don’t work only when you’re displaying an object you want to sell. You can display an object to get a point across or to bring attention to an issue. They can be helpful in brand building because, again — humans are visual creatures.
You’ll notice a different reaction when you have a banner with a photo of a lady wearing clothing vs. using a mannequin to show off the outfit. The same goes for if you’re promoting an Easter sale, and you have a big bunny sitting next to your banner.
Objects get attention!
6. Retail Advertising
When you’re in any store, you’re likely to see retail advertising. Retail advertising is usually used for advertising a product or brand that is for sale in the retail location.
This means of advertising is often over the top with big photos on the side of walls, floors, windows, and other large surfaces. The main goal of retail advertising is to get people to come into the location and make a purchase vs. creating brand awareness.
7. Sticker Marketing
Sticker marketing is easy to implement and doesn’t cost your company a lot of money. When you use sticker marketing, you never know where your stickers will end up.
Many people put them on their laptops, walls, cars, and other locations that get a lot of views. Politicians have long used sticker marketing to get attention for their campaigns, and you can use them for your business too.
When you’re implementing a sticker campaign, keep in mind that the sticker needs to be something that the person can be proud to display. Don’t skimp on the graphics, and make sure the message behind the sticker is clear, so they know what they are promoting when they use it.
Getting the Most Out of Outdoor Marketing
Now you know more about outdoor marketing, and you can start putting your strategy together. Outdoor marketing can complement the other things you’re doing in marketing and can help you get even better results.
Do you feel you need more help with marketing and business? Our site is full of articles that can help you as you’re working to gain more exposure for your business.
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