Video marketing isn’t exactly new but it is something that many brands have not been taking advantage of. If you’re one of those businesses, then you need to start a video marketing plan right away.
You may be wondering what the benefits of video advertising and marketing are?
Well, there are plenty of advantages for you and your customers to see videos that your business has produced promoting your products or services.
Keep reading as we discuss the top ten benefits of video marketing for your business.
1. Fits Into Your Marketing Plan
One of the benefits of video marketing is that it can seamlessly fit into your existing marketing plan. Whether you use social media, your own blog, emails, or any other way to market you can incorporate videos into everything you do.
You can also include videos if you do a lot of in-person marketing or go to tradeshows. Sometimes you won’t be able to talk to everyone in-person or get all of your points across which is why having a video component is a great thing for potential clients to see.
2. Make an Impression
When it comes to watching a video there is a better chance that it will make a lasting impression on a potential client. This may not give you a sale right away but it is a great way for them to remember your business and get familiar with it. When people are more familiar with you and your brand then they may want to shop with you when they need something in the future.
You may be surprised to know that 45% of people watch an hour of Facebook or YouTube videos a week. Making videos that people watch is a great way to leave an impression on a potential client that could eventually lead to a sale.
3. Find Old Clients
Sometimes clients come and go but with adding videos into your marketing plan, then these old clients may come right back to buying your products or services. This is why producing interesting or informative content isn’t just about reaching potential new clients but also keeping and sparking the interest of old clients.
Customers like when brands come out with new ways to advertise their products or services. By producing new and interesting videos you have the chance to have some of your old clients continue supporting your company.
4. Videos Are Shareable
One of the biggest things when it comes to social media marketing is producing content that is interesting and can easily be shared with your followers. Videos are awesome because they’re totally shareable!
When you create shareable video content you’re creating your own free advertising. By producing interesting, thought-provoking, or informative videos that your followers want to share you’re getting a bit of free advertisement from them.
The other great thing about having your videos shared by many people is that your brand becomes more visible to way more people. Having a company that is known by a lot of people is a goal for many businesses.
5. Shooting Videos Should Be Fun
Another benefit of video advertising is that shooting videos should be fun for you and your team. Small businesses can start off by using a smartphone to record videos for their advertising and then work their way up from there.
When it comes to adding video into your marketing plan you will want to see how your clients interact with them and then go from there. Start by doing a bit of trial and error when shooting videos to see what will work for your company.
If you’re looking to really up your video production, then you can hire a company to help shoot your videos. Hiring a company will help you produce quality videos every time. Video production companies can assist you throughout the entire process by writing a script, shooting with quality equipment, producing, editing, and even having additional crew members to get it done.
6. The Length Is Up to You
One thing that you may have noticed about video marketing is that videos can be whatever length that you want them to be. Some viral videos tend to be a bit shorter but there are also times that videos are longer and can still be very popular. It depends on what type of video you’re making and the point you’re trying to get across is.
Informative videos about your products can be anywhere from seven minutes to fifteen minutes long. On the other hand, short videos showing off your products or services that you post to social media, include in your emails or even post to your website’s homepage can be much shorter and can be one or two minutes.
7. Show Off New Products
Another great thing about video marketing is that it is a great way to show off new products to your clients. Being able to demonstrate your products to potential and current clients online is the best way to build interest in new products.
You can also use videos to build up hype about releasing new products. Video marketing is an exciting way to interact with your clients and show them all the things you have to offer.
8. Use Video to Start a Conversation
When it comes to marketing you should also try to start a conversation and get engagement with your followers and customers. Video is a great way for you to interact with customers all around the world.
Starting a conversation with your followers is a great way to get their input on new products or services. When you receive a large amount of engagement on your social media posts you also have the ability to reach new people and continue to grow your client base.
Benefits of Video Advertising For Your Company
When it comes to marketing you should know that there are tons of benefits of video advertising that your company needs to take advantage of right away. If you’re not confident in your video marketing, then you should revamp your video marketing plan as it could really change the way your business generate leads.
If you’re looking for more business advice, then make sure to bookmark our page as we always have the best tips and tricks that you can actually use.
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