The average American small business spends less than $500 a month on SEO, even though it is one of the most powerful marketing tools available.
While spending $500 a month on SEO is better than nothing, people that spend more money are going to get faster results and are generally more satisfied.
One of the things SEO providers should keep in mind is that when they provide the best SEO report, their clients will be more likely to stay on board. Continue reading this article and we will show you the essential elements that a great SEO report needs to have.
What Is an SEO Report?
An SEO report is a document given to companies to report in on the progress of their SEO. Many times companies do this after they sell companies SEO packages, to show them how much their service is helping.
Use the following points to help when creating your SEO report.
1. Report on What People Want to Know About
If people ask you for specific information, that is what you should give them. Instead of telling them what some other metric is better for the report, give them what they want.
You can add other elements that you want to the SEO report, but make sure you give them what they ask for along with it.
2. Reachable Goals
When you’re reporting their SEO wins, you also need to post about things they need to work on. Having reachable goals on each report will allow people to see where you want to take them.
If you don’t let them know that you have goals for their business, you’re missing out on a way to communicate with them on their continuing needs.
3. Clear Speech
It’s easy to get lost on metrics, SEO speak, and other confusing lingo. If you want to create the best SEO report, you have to be clear about what you’re saying.
Giving them a confusing report they can’t understand isn’t going to help you, or them. You might think it is going to impress them with your knowledge, but you should really be trying to impress them with how easy you make it to understand.
It is no small feat to make SEO easy to understand.
4. Visuals for Data
One of the ways you can make an SEO report stand out, and get people to pay attention is through adding visuals. Using visuals to help people understand data can make a drab report look professional and interesting.
When you use visuals for data, make sure they are easy to understand. You should also make the visuals helpful.
You don’t want to have the visuals just for the sake of having visuals. Before putting visuals on the report, remember the things that are important to the client. The things that are important to the client are the things that warrant the visuals.
5. Pair Advice With Metrics and Measures
When people are looking at your report, it may be going over their heads. Even if you’ve done your best to make your report easy to understand, it may not make sense fully.
When you put the metrics down and say that you need to do something, you should tell them what steps need to be taken next. This is a perfect opportunity for you to let your client know about other things you can help them with.
6. Show How SEO Relates to Revenue
The number your clients really care about is how much revenue is attached to the SEO work you’re doing. Tracking revenue comes from SEO is difficult, but there are some things you can do to build a case that SEO is what drove the conversion.
While you can influence the site’s ranking, and somewhat influence traffic, you can’t influence the conversions very much. The site’s content is what is going to influence the conversion.
If you can show the traffic that went to the site is what got people to buy or at least got people to learn about your products, that is pretty close to linking SEO to revenue.
When you can show that your SEO efforts have helped increase traffic with your SEO report, make sure you show the graph. The elevating line is very fulfilling and gets your clients excited.
Engagement is another important part of an SEO report. Show your clients how the people that came to their site through SEO engaged with their site.
You could show the percentage of people that clicked on their result in the search engines vs. the impressions they got.
Showing the conversion rate of the people that came to their website through SEO and took a desired action is a must for your SEO report. Showing conversion rates is an easy way to show that you’re getting results that make a difference in driving revenue.
Creating the Best SEO Report
Now that you know more about what is important when you’re creating the best SEO report, you’re going to be able to convey your value much easier.
Reports show people the value of your service and the better your reports are, the more likely people are going to stay with your service.
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