You’ve finally taken the leap and decided to jump into Amazon eCommerce. Congratulations, you are now a fully-established entrepreneur and ready to make your first sale.
Is it that easy? How do you make a success of selling on Amazon? The answer is to adopt savvy marketing strategies.
In this guide, you’ll learn the most effective ways to start marketing on Amazon if you’re brand new to this business model.
Do You Need to Market on Amazon?
The appeal of Amazon is that you can launch a product to a ready-made audience eager to click that buy button. You don’t have to build a website, you don’t need to generate traffic, and you don’t need to figure out payment integrations.
You still need to figure out Amazon marketing if you want your product to sell. You are up against thousands of other sellers in your category and need to stand out from the competition.
Understand SEO Rankings
If you want to sell on Amazon, you have to get your products on page one of the search results for your target keyword. Carry out some research into your customer to find out what terms they are typing into the search bar.
Add your keyword to the product title, and make sure you optimize your description and images for that keyword.
Upgrade Your Product Photography
Average product photographs and stunning product photographs can be the difference between making sales on Amazon.
If you have launched on Amazon but aren’t getting sales, invest in a professional product photographer to revamp your images.
Make sure you add photos that show your product in use or within a setting. That is particularly important for furniture because it will give people an idea of how the item will look in their home.
Add Product Videos
A good product video showing the product in use and from all angles can make a big difference to your conversions. That is something to try if you are selling gadgets that people haven’t seen before.
If you haven’t created product videos before and you’re unsure you have the right skills or tools, use a third-party company with specialist product video experience.
Try Email Marketing
Email marketing is a highly effective way to boost sales. By creating an email list, you can market to buyers directly instead of relying on Amazon traffic.
If you don’t have an email list, you can start one by creating a landing page and a free lead magnet.
Use an email autoresponder to send promotional content to your subscribers about current Amazon products and any future product launches you have planned.
Boost Your Social Media Presence
Setting and growing a social media account is free and easy. And the best thing about social media is that the longer your account is established, the more traffic it will bring to your Amazon store.
Create a social media account if you don’t already have one and start publishing relevant content to your feed.
You can publish any content, but to have the best chance of using social media for your Amazon business, post product images, product videos, or customer testimonials.
Boost Your Product Reviews
The more reviews you have for your product, and the higher the average rating, the easier it will be to get sales.
Amazon uses product reviews in their rankings, so a good product is more likely to appear on page one of the search results.
Start with the basics. Test your product. Get friends and family to try your product before launching it on Amazon, so you can address any issues or problems that could hurt your reviews.
You can also use Amazon’s review system to remind buyers to leave a review. And if you have an email list, send reminders out to your customers asking them to add a review for their purchase.
Support Your Customers
Not many businesses notice the Q&A within a product listing. However, this feature can make a big difference to your sales on Amazon.
Buyers often have lots of questions before they purchase a product. The Q&A section inside a product listing gives potential customers the chance to ask their questions and for the seller to respond.
Timely, thoughtful, and friendly replies to questions will show that you are committed to customer service. It also helps sway those buyers sitting on the fence when it comes to buying from you.
Pay for Advertising
You can run sponsored product ads to boost traffic to your products. You can target specific keywords. As it’s pay-per-click advertising, you’ll only pay once someone clicks on your listing.
If you are confident that you can get people converting once they land on your product page, and you have a good margin on your product, paid advertising is a sensible investment.
Advertising is an essential option to try if you are struggling to get your product ranked in a highly competitive category.
You can also invest in an Amazon agency full service company to give you professional marketing support.
Don’t Forget Amazon’s Marketing Guides
Amazon has revamped its seller dashboard many times. In recent years they have created many videos, guides, and tutorials on how to sell on the platform.
Remember that Amazon wants you to succeed. When you sell, they make money, so it is in their interests to help you get it right.
Spend a day looking through some of the most recent tutorials on the Amazon seller platform to get their latest tips on marketing your product to the world.
Marketing on Amazon is the Key to Long-Term Success
With Amazon, you have the potential to reach millions of customers and completely transform your business and your life. So it’s worth putting in the effort to master marketing on Amazon.
Leave a reply and share your own experience with Amazon marketing and what tips you would offer to new sellers.