Knowing the tools of your trade is part of succeeding in business, and today’s technology has created a slew of useful tools to help small business owners make their mark on the industry.
If you’re looking for new resources to boost your marketing campaign, you’ve come to the right place. Take a few moments to read through a brief compilation of a few tech tools that will boost your marketing efforts, and look forward to busier days ahead.
Google Adwords places you first
Google is a huge part of making your business visible online, and the platform provides ample tools for business owners to learn the ropes. If you want to place your marketing at the top of the list, you can pay for ads that appear before the organic result listings.
Google Adwords offers more than just great search engine placement. It also gives you the power to check out up-to-date data on just how efficient your efforts are at reaching your target audience.
MailChimp will help with email marketing
MailChimp is one of the top email marketing programs used by business owners all around the globe. The implementation of email marketing in your campaign should be standard, as it is an excellent medium for building rapport with web users.
MailChimp is a well-established email marketing program that’s been around since 2001, so you can trust the platform has learned something along the way. Stop worrying about your company email responses, and trust the job to MailChip.
Hootsuite will boost social media management
Social media is an undeniable part of marketing in today’s tech-driven time, and Hootsuite is the best tool around to help your business manage your social media presence.
Hootsuite gives you cool features like scheduling posts in advance and setting up automated response messages for commenters. Don’t sleep on social media, and expose your business to new horizons.
Check out what Google Analytics has to offer
Google offers a range of tools and Google Analytics is one of the free ones offered to help business owners take a solid look at their digital marketing strategies.
Adding a simple analytics code to your content will help your business track what parts of your pages are drawing the most attention. Google Analytics will help you to refine your approach to marketing online, so your business can make a better impression on a wider audience.
KISSmetrics will help you refine your approach
KISSmetrics will help you refine your approach to marketing by taking all of your content across multiple platforms into account while generating a performance report. You’ll get the best of analytics in one centralized location when you trust your numbers to KISSmetrics.