If you’re a stakeholder in Keller Williams’ business, you need a perfect representation as well. That’s what Keller Williams business cards are all about. They offer the right marketing material in compliance with the company’s guidelines.
Most importantly, these business cards work as legal protection and offer a strong franchise. Since space is limited on the business cards, you need an appealing design and useful information on them. Here’s what you should include and why.
Comply with Local Regulations
There are some legal requirements that you should meet when designing your business cards. Every state has different regulations for real estate agents. For example, including the word ‘Realty’ alongside DBA name is mandatory in some states.
Even if it is not, you may choose alternative configurations that comply with local regulations. It includes the size and prominence of the DBA logo on your Keller Williams business cards.
DBA Names and Logos
Keller Williams Realty sanctions the DBA names on its business cards. Basically, there are two configurations you can use for these names. You can either choose DBA names having more than 12 characters or less than 12 characters.
As mentioned above, DBA names and logos should comply with local regulations, as well. For every custom market center, the company provides a specific DBA logo. It should appear on your business card.
Complete Contact Details
It can be tricky to provide the right contact information on your business cards. Since the customers have a variety of communication modes to get in touch with your business, you need to select the right option. It doesn’t make sense to include every method of contact on a small card.
Instead, consider choosing 2-3 methods that suit your business model. The experts recommend including your cell phone number and website address as they are the most popular means to contact a business.
Apart from the mandatory information, the formatting of your business card is also an important factor. It can make the perfect first impression on the prospects. Hence, Keller Williams Realty International recommends a proper format for their business cards. It includes the font type, color choice, and style of the card.
Your Keller Williams business cards may have Helvetica Neue LT Std as the font and prefer KW Red (CMYK), Black, Gray, and White for the color scheme. They also recommend color blocking without any drop shadows or embellishments on the cards. This gives a professional style and looks to the business card.
Although there’s much debate on whether you should include a photo on your business card, the end decision lies with you. Whatever you choose, don’t forget to design an attractive card that highlights the right information. The experts mostly recommend a headshot because it creates a trust factor when people can relate information on the card with a face.
Lastly, include information about your professional designation in your business card. This detail should be clearly emphasized to indicate whether you work as an individual agent or as a partner in a large group of realtors.
Since business cards are an intrinsic business tool, always make them attractive and informational to capture more leads.